Designer who creates user experience & aesthetic products people love to use. Based in Barcelona.

Designer who creates user experience & aesthetic products people love to use. Based in Barcelona.

New Shopping experience

how to finish book to the end

Product

Product

Product

Express delivery app

YEAR

YEAR

YEAR

2021

Involvement

CX design

Principal design

Research

Prototyping

LINK

LINK

LINK

(NDA)

The product was actively growing during the pandemic, and we were asked how effective it is to sell cosmetics online with fast delivery.

Cosmetics are a very personal product, with a higher price and additional characteristics compared to groceries. We wanted the online experience to be richer than going to a physical store.

To do this, we came up with the idea that the product should have its media, sections and interaction formats that would help a user make a choice.

We reviewed all the recent experiences of buying products and developed new principles for navigation, the principles of forming new materials for various departments and guides for shooting and describing goods.

01 / 11

Dozens of concepts of the new shopping experience

02 / 11

Showcase

03 / 11

Product card and media

04 / 11

Product description guide

05 / 11

Guide for products' photos

06 / 11

New homepage

07 / 11

Highlights

08 / 11

Beauty and catalog

09 / 11

Product page

10 / 11

Product media

11 / 11

Media with navigation

© Sergi Brylev 2022

© Sergi Brylev 2022